If you are going to reject a site submitted to your directory can you refund the review fee and still claim that you are not selling links? Cant see it myself.
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Rainchild, think from the customers point of view. Why on the earth somebody needs a review from you? Everyone submit the site to directories just for the purpose of getting a link.
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Despite the fact I am also a directory owner I was and still am one of those customers and you are missing the point. What we are discussing are the directories which charge to review a site before listing them and those which charge you to list your site in their directory. My argument is that you keep the review fee if you reject the site. That much to me is common sense. Whereas there are others who believe otherwise.
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If I need a review, I will ask some blogger to write it and I will get a quality contextual, anchor text link, not some crappy link from the directory page that not even indexed by SEs.
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We are not talking about the same thing but I could argue the point you are trying to make about "a quality contextual, anchor text link". As a buyer I would be concerned with the company I am seen to keep. I would be careful of asking any old blogger to write you a "review". The same applies to directories. Most of the directories I set up get indexed within three weeks and the links work like a dream That is until Google decides its listing too much crap or that its "selling" links or that its bad company and they devalue it. That is a crappy directory in my books. But I accept that we all have different opinions and whilst some of us are more often than not right and others are more often than not wrong, that's what makes it so much more interesting.
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Personally I am trying to avoid directories that don’t have a refund option and also suggest to all my customers to do the same.
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Brave man. But understand that's why customers should take the time to look around and learn to think for themselves.
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With “No Refund” we just open for ourself a way to keep customers money without providing a real service that our directories intend to provide. And by mentioning that fact in our terms we just trying legally cover our asses
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And what is the service we are charging for that our directories intend to provide? Are you saying its OK to charge for listing sites? If not what are you saying? I think you will find that we actually agree on that point.