First of alll lets give you a link:
Ceramic Art Index
you should regualarly list cermaic items for sale on ebay and link back to your site. (become the "haven" for ceramic artists)
If You are earning next to nothing with adwords... drop it. It cheapens your site. You can add it back later after your traffic builds.
Hello... you need a picture of a ceramaic on your home page! (how about a slide show?)
I would reconsider using the black background... If some what to print out your home page... are you going to reimburse them for the black ink they use?
If you created boxes around text it would help organize our eyeballs alot better.
Take out the phrase "I" replace with "our staff" in first paragraph (why tell everybody... it's just little ole me).
Also discuss the history of ceramics.. the whole... chinese trade thing...Folk art cermanics etc.
get the creative juices flowing... and have fun.
my niche site deals with helping people
find a probate attorney. Before I even added the directory feature I created over 200 pages of useful content. I am quickly owning my niche.... it has only been live for 6 months.